People love finding resources and learning new things. That’s why the focus on sharable and saveable content is essential.
Step 1 – Understand your ideal customer.
To create content that resonates, you need first to understand your ideal customer. I know I’ve said this already, but you need to understand what makes them tick to create content that resonates with them.
Step 2- Understand their pain points.
To get people to save our content, we need to solve something for them or provide them with something they can do.
For example
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Three killer tips for time management
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The best way to reduce clutter in 4 easy steps.
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How I filled my waitlist using these powerful strategies
These topics address a need for the target audience.
How to Audit Your Content
Start with your last 6 Instagram posts. Imagine you go to a networking event and can only talk about what you posted in your last six posts.
What are the topics of conversation? Are you continually selling? Or did you not even mention your service? Was it conversational, or did you post a matter-of-fact post about your services?
“If you feel you’re missing the mark, you are not alone! Creating content is a huge struggle for many businesses. ”
What kind of content should I create for social media?
Here are some content ideas that people love to share and save:
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How to…
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Recipes
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tips
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Five ways to whatever your ideal client needs to do
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my process for whatever your perfect client would like to learn
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Tutorials instructions
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Product Reviews
These are things that you can teach your audience how to do. It doesn’t have to be significant, it doesn’t have to be this huge transformation, instead of helping your audience from A to Z.
Bite-size little educational posts do well in the shares and save department. We talk about this in more detail in our Instagram Made Easy online course.
Need some more social media post ideas? I’ve got you!
Can you think of 5 things you can teach your audience about your product or service?
Do you have frequently asked questions you could answer on your Instagram account?
What about four myths about your industry?
Get creative and try out different media.
Videos are always great opportunities to share more while building relationships and brand awareness.
Not ready for video? Share a picture of your workspace, the top-selling product and explain how it works, or post about the latest completed project and include your customer’s testimonial.
If you’re still struggling with ideas, check out this 30-day guide to getting social. It includes over 30 post ideas to get you started!
“Instagram rewards content that people find valuable with increased reach and visibility. ”
