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2025 Digital Marketing Strategy: A Guide For Small Business Growth

2025 marketing Resolutions

It’s officially 2025! If you’re a small business owner, it’s time to dust off that list of goals and turn them into action. Let’s face it: creating a digital marketing strategy for your business can feel like an overwhelming maze of SEO, hashtags, and trends, but don’t worry—we’re here to help. Below, we’ve outlined the key marketing resolutions you need to focus on this year to set your business up for success.

1. Refresh Your Digital Marketing Strategy

If your digital marketing strategy hasn’t changed since 2020, we’ve got a problem. Trends evolve, and so should your strategy. In 2025, think AI tools, personalized content, and short-form videos. Take a moment to assess what worked last year and where you might need to pivot. Not sure where to start? Hiring a pro (hello, Edmonton SEO company 👋) might be your next best move.

2. Double Down on SEO (It’s Not Dead!)

Here’s a hot take: People still Google things. In fact, your future customers are probably Googling what you offer right now. SEO for small businesses remains one of the best ways to drive organic traffic to your website. Focus on optimizing your site for local searches (e.g., “Edmonton SEO company”) and industry-specific queries like “social media for contractors.”

Pro tip: SEO is a marathon, not a sprint. Start with small improvements, like updating your meta descriptions and adding relevant keywords, and watch your rankings climb over time.

3. Build Connections Through Social Media

Social media isn’t just for scrolling memes (though we love a good one). It’s a powerful tool for connecting with your audience. Whether you’re posting reels, sharing client testimonials, or running ads, platforms like Instagram and TikTok can be game-changers.

For example, social media for contractors might include showcasing finished projects or providing quick tips for home improvement. And for local businesses in Edmonton, doubling down on community-focused content can do wonders for building trust.

The key to winning at social media in 2025? Be authentic. Customers want to connect with real people, not faceless brands.

digital marketing strategy

4. Consistency is Key

We know, we know—keeping up with posting schedules and marketing campaigns can feel like a full-time job. But consistency is what separates the brands that grow from the ones that get forgotten. Use tools like scheduling platforms to make life easier. Better yet, work with a social media Edmonton team (ahem, like us) to take the load off.

5. Don’t Ignore Paid Ads in your Digital Marketing Strategy

Organic reach is great, but if you want to accelerate your growth, paid ads are where it’s at. Platforms like Google and Facebook allow you to target specific audiences, making it easier to reach the right people at the right time. Even a small budget can make a big impact.

6. Focus on Customer Experience

Whether it’s improving your website’s navigation, streamlining your checkout process, or responding to social media messages faster, making life easier for your customers will always pay off. Happy customers = repeat business + glowing reviews.

Set SMART Goals

7. Set SMART goals

Before diving into the nitty-gritty of your 2025 marketing strategy, it’s essential to start with clear and actionable goals. After all, you can’t hit a target you haven’t defined. Here are a few examples of goals that small businesses can set to ensure their marketing efforts drive results:

  1. Increase Website Traffic
    • Aim for a percentage-based increase, such as 15-20% more traffic compared to the previous year.
    • Focus on strategies like SEO for small businesses, optimizing your website for local search (especially if you’re in Edmonton), and content creation.

Why It Matters: More traffic means more opportunities to convert visitors into leads or sales. A strong SEO strategy can help you attract the right audience.

  1. Boost Social Media Engagement
    • Set a goal to increase likes, shares, comments, or saves by a specific percentage.
    • Be platform-specific. For instance, on Instagram, focus on Reels and Stories, while on Facebook, prioritize community engagement.

Why It Matters: Social media engagement builds trust and strengthens relationships with your audience. It’s not just about the numbers—it’s about connecting with your audience.

  1. Generate More Leads
    • Set a monthly or quarterly goal for lead generation, such as gaining 50 new email signups or 10 qualified leads per month.
    • Use tools like lead magnets (free resources, eBooks, or guides), email marketing, or paid ads to hit these numbers.

Why It Matters: Leads are the lifeblood of your business. Generating consistent leads means you’re always nurturing potential customers.

  1. Improve Conversion Rates
    • Focus on optimizing your website, landing pages, or eCommerce store to increase conversion rates by 5-10%.
    • Try A/B testing to see what works best for calls-to-action, headlines, and imagery.

Why It Matters: Even a small improvement in conversions can lead to significant revenue growth.

  1. Strengthen Brand Awareness
    • Set a goal to reach X new followers, subscribers, or reach a specific audience size on social media.
    • Use tactics like local campaigns, consistent posting, and participating in your community (online and offline).

Why It Matters: The more people know your business exists, the more potential customers you can attract.

  1. Grow Revenue from Marketing Efforts
    • Tie your marketing efforts directly to revenue. For example, aim for a 20% increase in sales generated from paid ads, SEO, or social media.

Why It Matters: At the end of the day, marketing is about generating profit. Tracking this ensures your investments are working.

  1. Launch Something New
    • Whether it’s a new product, service, or an entirely new marketing channel (e.g., TikTok for your business), set a goal to launch it successfully.

Why It Matters: Diversifying your offerings or channels keeps your business fresh and allows you to reach new audiences.

How to Make These Goals Stick

Set SMART goals:

  • Specific: Clearly define what you want to achieve (e.g., “Increase website traffic by 20%”).
  • Measurable: Make sure you can track progress (e.g., “Get 100 more social media followers”).
  • Achievable: Set goals that are ambitious but realistic.
  • Relevant: Focus on goals that align with your overall business strategy.
  • Time-Bound: Attach a deadline to create urgency (e.g., “By the end of Q2”).

When you approach 2025 with clear goals, you give yourself and your team a roadmap to success. So, what are your 2025 marketing goals? Write them down, and let’s make them happen!

Need help setting or achieving your 2025 marketing goals? Let’s create a strategy together!

Ready to Tackle 2025 Like a Pro?

Setting marketing resolutions can feel daunting, but focusing on these key areas will help you grow your business in 2025. Need help with strategy, SEO, or social media? We’re here to guide you every step of the way.

Ready to achieve your 2025 marketing goals? Contact us today and let’s create a plan together! For more inpiration visit us on Instagram.

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Get Social YEG

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Are you ready to grow your business using digital marketing? We’re here to help!

We’ll provide you with the information you need and answer any questions you may have about S.E.O. and Social Media marketing for your small business. Our goal is to give you the best most reliable advice and provide the best SEO services in Edmonton. 

How To Contact Us:

1. Book Your Free 30-minute Consultation.  Appointments are available on Tuesday & Thursday 10 AM to 4 PM MST.  Book a call now>

2. Call Us at (587) 855-4934

2. Hours Of Operation: We are open Monday – Friday 9 – 4 and are closed on weekends & all holidays. If you need assistance, please use send us a note.

3. Join Us On Social Media. We love supporting small businesses, make sure you connect with us on our channels!

Nicole Get Social yeg

Nicole

Ad Specialist

Nicole has a natural talent for translating complex data into innovative and highly effective marketing solutions.

Nicole understands the struggle small business owners face when approaching the next level in their business. As a search engine marketing specialist with a background in analytics and economics, she helps business owners connect their marketing efforts with their financial goals. She’s only satisfied when she’s significantly improved ROI for a client, and even then, she’s not willing to stop pushing forward to achieve bigger and better results.

She’s spent the past decade enhancing her analytical skills so she can put them to work for businesses. She holds a Bachelor of Science with Honours in Economics and a Master of Arts in Economics and Finance specializing in data analytics. She is also Google certified, Bing certified, and Yahoo certified and continues to pursue education in technology and marketing.

If you can’t find Nicole frowning into her computer screen as she works out a tricky problem, you’re likely to find her relaxing or working in her garden, out to dinner with her husband to try something new, or working on her deadlifts. If you’d like to learn more about Nicole or dive deeper into digital marketing, she’d be happy to sit down for a coffee and do business together.

adam get social yeg

Adam

Web Developer

I am a web developer with over eight years of experience in the industry. I specialize in WordPress site development, honing my skills in creating dynamic, user-friendly websites that cater to a wide range of clients and needs. Though my primary focus is on WordPress theme development, I also love doing design work, bringing a unique blend of technical proficiency and creativity to every project.

Outside of my professional life, I am a dedicated family man with two daughters. I enjoy travelling with them, exploring new places, and creating memories together. In my free time, I indulge in carpentry-related activities, finding joy and relaxation in working with and crafting beautiful, functional pieces.

hayden get social yeg

Hayden

Social Media Manager

Hi! I’m Hayden, Get Social YEG’s Social Media Manager. My role on the team is to assist in the development of your social media strategy and to come up with creative ideas that connect with your audience. I have always loved to create, with my hobbies fluctuating between traditional and digital art throughout my entire life.

I am a huge cat lover and have 3 of my own. All of them happen to be black cats, but I swear I’m not a witch!

In my spare time you can find me playing The Sims or Mario Kart. Right now, I’m Toad but honestly, I could be anybody.

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Dan

Multimedia Designer

Hello! I’m Dan Michael, the video editor at Get Social YEG and a lifelong artist. I’ve been hooked on art since I was a kid, collecting Marvel and DC comics and spending hours drawing. Being an introvert, art was my escape, which eventually led me to graphic design and video editing. One of my proudest achievements is illustrating three short storybooks now used as learning materials in public schools in the Philippines!

I have two awesome kids, Liam and Saoirse, and one amazing wife. We all live in Lanao del Norte.

In my spare time, I love diving into MMORPGs or going head-to-head in 1 vs 1 games with my kids.

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Anna

Senior Graphic Designer

Hello! My name is Anna. I am Get Social YEG’s Graphic Designer. Basically, I create/edit images or videos.
I have a Communications Management degree, but I fell in love with Graphic Design, and now I made a career out of it.

I am an ENFJ, but I am more of a stay-at-home extrovert. In my spare time, I either play video games or draw illustrations.

Doing designs can burn you out since you can’t be creative every day, but Gatorade, a little chocolate, and good R & B music always help get my tasks done

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Nathalia

Project Coordinator
Nathalia is the Project Coordinator of GetSocial YEG. She helps organize and communicate the specific details of the project to team members and carries out daily tasks to keep the project on track. As a graduate of Retail Management at BUCH in KL, Malaysia, she was exposed to many businesses and that helped her sharpen her skills and develop her own work ethic. She have 8 dogs and 2 cats! She likes to spend her weekends at the beach and lately, she’s into attending leadership trainings online.
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Joevel

SEO Specialist

Joevel has been working for Get Social YEG as an SEO VA, Most of his duties involve keyword research, website audit, link building, and on-page optimization.

When Joevel was still in college at Systems Technology Institute in the Philippines, he was interested in two things: computer electronics and surfing on the web. When he learned about the field of Search Engine Optimization, he knew this is where his professional future would take him.

In his spare time, Joevel enjoys riding his motorcycle and enjoying the scenery of the countryside with his buddies. He lives in Cagayan de Oro City with his wife and kids and his dog named Olie.

Chelsea Lagos

Chelsea

Chief Executive Officer

Chelsea started her career in the web design industry in 2007 as an online content specialist, watching and taking notes as social media platforms from MySpace, to Facebook, to Instagram continued to explode and revolutionize online marketing into what it is today.

She loves watching cake decorating videos on TikTok and 90’s music.