It’s officially 2025! If you’re a small business owner, it’s time to dust off that list of goals and turn them into action. Let’s face it: creating a digital marketing strategy for your business can feel like an overwhelming maze of SEO, hashtags, and trends, but don’t worry—we’re here to help. Below, we’ve outlined the key marketing resolutions you need to focus on this year to set your business up for success.
1. Refresh Your Digital Marketing Strategy
If your digital marketing strategy hasn’t changed since 2020, we’ve got a problem. Trends evolve, and so should your strategy. In 2025, think AI tools, personalized content, and short-form videos. Take a moment to assess what worked last year and where you might need to pivot. Not sure where to start? Hiring a pro (hello, Edmonton SEO company 👋) might be your next best move.
2. Double Down on SEO (It’s Not Dead!)
Here’s a hot take: People still Google things. In fact, your future customers are probably Googling what you offer right now. SEO for small businesses remains one of the best ways to drive organic traffic to your website. Focus on optimizing your site for local searches (e.g., “Edmonton SEO company”) and industry-specific queries like “social media for contractors.”
Pro tip: SEO is a marathon, not a sprint. Start with small improvements, like updating your meta descriptions and adding relevant keywords, and watch your rankings climb over time.
3. Build Connections Through Social Media
Social media isn’t just for scrolling memes (though we love a good one). It’s a powerful tool for connecting with your audience. Whether you’re posting reels, sharing client testimonials, or running ads, platforms like Instagram and TikTok can be game-changers.
For example, social media for contractors might include showcasing finished projects or providing quick tips for home improvement. And for local businesses in Edmonton, doubling down on community-focused content can do wonders for building trust.
The key to winning at social media in 2025? Be authentic. Customers want to connect with real people, not faceless brands.
4. Consistency is Key
We know, we know—keeping up with posting schedules and marketing campaigns can feel like a full-time job. But consistency is what separates the brands that grow from the ones that get forgotten. Use tools like scheduling platforms to make life easier. Better yet, work with a social media Edmonton team (ahem, like us) to take the load off.
5. Don’t Ignore Paid Ads
Organic reach is great, but if you want to accelerate your growth, paid ads are where it’s at. Platforms like Google and Facebook allow you to target specific audiences, making it easier to reach the right people at the right time. Even a small budget can make a big impact.
6. Focus on Customer Experience
Whether it’s improving your website’s navigation, streamlining your checkout process, or responding to social media messages faster, making life easier for your customers will always pay off. Happy customers = repeat business + glowing reviews.
7. Set SMART goals
Before diving into the nitty-gritty of your 2025 marketing strategy, it’s essential to start with clear and actionable goals. After all, you can’t hit a target you haven’t defined. Here are a few examples of goals that small businesses can set to ensure their marketing efforts drive results:
- Increase Website Traffic
- Aim for a percentage-based increase, such as 15-20% more traffic compared to the previous year.
- Focus on strategies like SEO for small businesses, optimizing your website for local search (especially if you’re in Edmonton), and content creation.
Why It Matters: More traffic means more opportunities to convert visitors into leads or sales. A strong SEO strategy can help you attract the right audience.
- Boost Social Media Engagement
- Set a goal to increase likes, shares, comments, or saves by a specific percentage.
- Be platform-specific. For instance, on Instagram, focus on Reels and Stories, while on Facebook, prioritize community engagement.
Why It Matters: Social media engagement builds trust and strengthens relationships with your audience. It’s not just about the numbers—it’s about connecting with your audience.
- Generate More Leads
- Set a monthly or quarterly goal for lead generation, such as gaining 50 new email signups or 10 qualified leads per month.
- Use tools like lead magnets (free resources, eBooks, or guides), email marketing, or paid ads to hit these numbers.
Why It Matters: Leads are the lifeblood of your business. Generating consistent leads means you’re always nurturing potential customers.
- Improve Conversion Rates
- Focus on optimizing your website, landing pages, or eCommerce store to increase conversion rates by 5-10%.
- Try A/B testing to see what works best for calls-to-action, headlines, and imagery.
Why It Matters: Even a small improvement in conversions can lead to significant revenue growth.
- Strengthen Brand Awareness
- Set a goal to reach X new followers, subscribers, or reach a specific audience size on social media.
- Use tactics like local campaigns, consistent posting, and participating in your community (online and offline).
Why It Matters: The more people know your business exists, the more potential customers you can attract.
- Grow Revenue from Marketing Efforts
- Tie your marketing efforts directly to revenue. For example, aim for a 20% increase in sales generated from paid ads, SEO, or social media.
Why It Matters: At the end of the day, marketing is about generating profit. Tracking this ensures your investments are working.
- Launch Something New
- Whether it’s a new product, service, or an entirely new marketing channel (e.g., TikTok for your business), set a goal to launch it successfully.
Why It Matters: Diversifying your offerings or channels keeps your business fresh and allows you to reach new audiences.
How to Make These Goals Stick
Set SMART goals:
- Specific: Clearly define what you want to achieve (e.g., “Increase website traffic by 20%”).
- Measurable: Make sure you can track progress (e.g., “Get 100 more social media followers”).
- Achievable: Set goals that are ambitious but realistic.
- Relevant: Focus on goals that align with your overall business strategy.
- Time-Bound: Attach a deadline to create urgency (e.g., “By the end of Q2”).
When you approach 2025 with clear goals, you give yourself and your team a roadmap to success. So, what are your 2025 marketing goals? Write them down, and let’s make them happen!
Need help setting or achieving your 2025 marketing goals? Let’s create a strategy together!
Ready to Tackle 2025 Like a Pro?
Setting marketing resolutions can feel daunting, but focusing on these key areas will help you grow your business in 2025. Need help with strategy, SEO, or social media? We’re here to guide you every step of the way.
Ready to achieve your 2025 marketing goals? Contact us today and let’s create a plan together! For more inpiration visit us on Instagram.
