Feeling Stuck? Here’s How to Kickstart Your Digital Marketing
If your digital marketing strategy feels stagnant, you’re not alone. Many businesses experience slow periods where engagement, traffic, and leads seem to plateau. The good news? Small changes can make a big impact—fast.
As a digital marketing agency in Edmonton, we’ve helped businesses turn things around with simple, strategic updates. Here are five quick wins you can implement today to get your digital marketing back on track.
1. Refresh Your Social Media Content
Social media is one of the easiest places to breathe new life into your marketing. If engagement is low, try these tactics:
- Experiment with New Content Types – If you’ve only been posting images, try videos, carousels, or behind-the-scenes stories.
- Engage More – Spend 15 minutes a day replying to comments, sharing insights, and starting conversations.
- Repurpose Old Content – Turn a blog into an Instagram carousel or break down a long post into bite-sized tweets.
Pro Tip: Not sure what’s working? Review your analytics to see what past posts performed well and create more of that content.
➡️ Need help creating fresh, engaging content? Our Edmonton social media marketing team can develop a strategy that works.
2. Optimize Your Website for Faster Results
A slow or outdated website can hurt conversions. Here’s how to quickly improve performance:
- Speed Up Load Times – If your website takes longer than 3 seconds to load, you’re losing visitors.
- Optimize for Mobile – Over half of web traffic comes from mobile users—make sure your site looks great on all devices.
- Clear CTAs (Calls to Action) – Every page should have a clear next step: Buy Now, Contact Us, or Book a Consultation.
Quick Fix: Run your site through Google’s PageSpeed Insights to see what needs improvement.
3. Revamp Your SEO for Better Visibility
If your website isn’t ranking on Google, you’re missing out on potential customers. Here’s how to improve your SEO today:
- Update Your Google Business Profile – Ensure your info (hours, address, and services) is accurate.
- Add Location Keywords – If you’re targeting Edmonton customers, include terms like “digital marketing Edmonton” in your content.
- Refresh Your Meta Descriptions – A strong, click-worthy description helps drive traffic from search results.
Pro Tip: Need a full SEO check-up? Our SEO services in Edmonton can help you rank higher and attract more leads.
4. Run a Paid Ad Campaign for Fast Results
If you need immediate traction, paid ads can bring targeted traffic to your business fast.
- Use Google Ads – Appear at the top of search results when potential customers are looking for your services.
- Leverage Retargeting – Show ads to people who have visited your website but haven’t taken action yet.
- Test Different Creatives – Experiment with different headlines, images, and ad copy to see what performs best.
Quick Fix: Even a small Facebook or Google Ads budget can drive new leads. We can help you set up and optimize your ads.
5. Audit Your Email Marketing Strategy
Email marketing is still one of the highest-converting digital strategies. If your list has been neglected, here’s how to re-engage your audience:
- Send a Re-Engagement Email – Reach out with an exclusive offer or helpful resource.
- Personalize Your Emails – Use names and past behaviours to create more relevant messages.
- Segment Your List – Target different audience groups with tailored content.
Quick Fix: If open rates are low, test new subject lines or adjust your sending times.
Ready to See Results? Let’s Get Started!
A stagnant digital strategy doesn’t mean failure—it’s an opportunity to optimize and grow. By implementing these five quick wins, you’ll be well on your way to better engagement, more leads, and stronger online visibility.
Need expert help? Our team at Get Social YEG specializes in digital marketing in Edmonton—from SEO to social media and paid ads.
Contact us today for a free strategy consultation!
