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Brick by Brick: Building a Strong SEO Foundation for Construction Businesses

Building Strong SEO Foundation

In the bustling city of Edmonton, construction businesses face stiff competition. The digital landscape offers a unique opportunity to stand out, starting with a robust SEO strategy. As a construction business, you might wonder how digital marketing, particularly SEO and social media, can lay the foundation for your success. Let’s break it down, brick by brick.

The Cornerstone: Understanding SEO for Construction

SEO, or Search Engine Optimization, is the process of enhancing your website to improve its visibility when people search for the services you offer. For construction businesses in Edmonton, this means appearing at the top when someone searches for “construction services in Edmonton” or “local building contractors.”

Why is this important? The construction industry is highly visual and project-oriented. A strong online presence showcases your past projects and builds credibility and trust with potential clients.

Laying the First Brick: Website Optimization

The journey starts with your website. It’s your digital storefront, and it must be informative and easy to navigate. Focus on these elements:

  • User-Friendly Design: Ensure your site is mobile-friendly and easy to navigate.
  • Quality Content: Highlight your services, past projects, and customer testimonials.
  • Local Keywords: Strategically incorporate phrases like “Edmonton construction services” throughout your site.

The Framework: Leveraging Social Media for Small Business

Social media platforms are invaluable for construction businesses. They allow you to showcase your work visually and connect with your community. Platforms like Instagram and Facebook are perfect for before-and-after photos, time-lapse videos of projects, and sharing customer reviews. Use these platforms not just to display your work but to tell your story.

Elevating the Structure: Advanced SEO Techniques

Beyond basic website optimization, consider these strategies:

  • Local SEO: Optimize your Google My Business profile. Local SEO helps people in Edmonton find you easily.
  • Backlink Building: Earn links from reputable sites, like construction magazines or local business directories.
  • Regular Blogging: Share insights about construction trends or tips which position you as an industry expert.

The Finishing Touch: Analyzing and Adjusting

Digital marketing is not a set-it-and-forget-it solution. Regular analysis and adjustments are crucial. Use tools like Google Analytics to understand your website’s traffic and user behaviour. This data will help you fine-tune your SEO and social media strategies.

Are you a construction business in Edmonton looking to enhance your online presence? At Get Social YEG, we craft bespoke digital marketing strategies that drive results. From SEO to social media management, we have the tools and expertise to help your business grow. Contact us today to start building your digital future brick by brick.

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Get Social YEG

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Are you ready to grow your business using digital marketing? We’re here to help!

We’ll provide you with the information you need and answer any questions you may have about S.E.O. and Social Media marketing for your small business. Our goal is to give you the best most reliable advice and provide the best SEO services in Edmonton. 

How To Contact Us:

1. Book Your Free 30-minute Consultation.  Appointments are available on Tuesday & Thursday 10 AM to 4 PM MST.  Book a call now>

2. Call Us at (587) 855-4934

2. Hours Of Operation: We are open Monday – Friday 9 – 4 and are closed on weekends & all holidays. If you need assistance, please use send us a note.

3. Join Us On Social Media. We love supporting small businesses, make sure you connect with us on our channels!

Nicole Get Social yeg

Nicole

Ad Specialist

Nicole has a natural talent for translating complex data into innovative and highly effective marketing solutions.

Nicole understands the struggle small business owners face when approaching the next level in their business. As a search engine marketing specialist with a background in analytics and economics, she helps business owners connect their marketing efforts with their financial goals. She’s only satisfied when she’s significantly improved ROI for a client, and even then, she’s not willing to stop pushing forward to achieve bigger and better results.

She’s spent the past decade enhancing her analytical skills so she can put them to work for businesses. She holds a Bachelor of Science with Honours in Economics and a Master of Arts in Economics and Finance specializing in data analytics. She is also Google certified, Bing certified, and Yahoo certified and continues to pursue education in technology and marketing.

If you can’t find Nicole frowning into her computer screen as she works out a tricky problem, you’re likely to find her relaxing or working in her garden, out to dinner with her husband to try something new, or working on her deadlifts. If you’d like to learn more about Nicole or dive deeper into digital marketing, she’d be happy to sit down for a coffee and do business together.

adam get social yeg

Adam

Web Developer

I am a web developer with over eight years of experience in the industry. I specialize in WordPress site development, honing my skills in creating dynamic, user-friendly websites that cater to a wide range of clients and needs. Though my primary focus is on WordPress theme development, I also love doing design work, bringing a unique blend of technical proficiency and creativity to every project.

Outside of my professional life, I am a dedicated family man with two daughters. I enjoy travelling with them, exploring new places, and creating memories together. In my free time, I indulge in carpentry-related activities, finding joy and relaxation in working with and crafting beautiful, functional pieces.

hayden get social yeg

Hayden

Social Media Manager

Hi! I’m Hayden, Get Social YEG’s Social Media Manager. My role on the team is to assist in the development of your social media strategy and to come up with creative ideas that connect with your audience. I have always loved to create, with my hobbies fluctuating between traditional and digital art throughout my entire life.

I am a huge cat lover and have 3 of my own. All of them happen to be black cats, but I swear I’m not a witch!

In my spare time you can find me playing The Sims or Mario Kart. Right now, I’m Toad but honestly, I could be anybody.

Dan get social yeg

Dan

Multimedia Designer

Hello! I’m Dan Michael, the video editor at Get Social YEG and a lifelong artist. I’ve been hooked on art since I was a kid, collecting Marvel and DC comics and spending hours drawing. Being an introvert, art was my escape, which eventually led me to graphic design and video editing. One of my proudest achievements is illustrating three short storybooks now used as learning materials in public schools in the Philippines!

I have two awesome kids, Liam and Saoirse, and one amazing wife. We all live in Lanao del Norte.

In my spare time, I love diving into MMORPGs or going head-to-head in 1 vs 1 games with my kids.

anna get social yeg

Anna

Senior Graphic Designer

Hello! My name is Anna. I am Get Social YEG’s Graphic Designer. Basically, I create/edit images or videos.
I have a Communications Management degree, but I fell in love with Graphic Design, and now I made a career out of it.

I am an ENFJ, but I am more of a stay-at-home extrovert. In my spare time, I either play video games or draw illustrations.

Doing designs can burn you out since you can’t be creative every day, but Gatorade, a little chocolate, and good R & B music always help get my tasks done

nathalia get social yeg

Nathalia

Project Coordinator
Nathalia is the Project Coordinator of GetSocial YEG. She helps organize and communicate the specific details of the project to team members and carries out daily tasks to keep the project on track. As a graduate of Retail Management at BUCH in KL, Malaysia, she was exposed to many businesses and that helped her sharpen her skills and develop her own work ethic. She have 8 dogs and 2 cats! She likes to spend her weekends at the beach and lately, she’s into attending leadership trainings online.
joevel get social yeg

Joevel

SEO Specialist

Joevel has been working for Get Social YEG as an SEO VA, Most of his duties involve keyword research, website audit, link building, and on-page optimization.

When Joevel was still in college at Systems Technology Institute in the Philippines, he was interested in two things: computer electronics and surfing on the web. When he learned about the field of Search Engine Optimization, he knew this is where his professional future would take him.

In his spare time, Joevel enjoys riding his motorcycle and enjoying the scenery of the countryside with his buddies. He lives in Cagayan de Oro City with his wife and kids and his dog named Olie.

Chelsea Lagos

Chelsea

Chief Executive Officer

Chelsea started her career in the web design industry in 2007 as an online content specialist, watching and taking notes as social media platforms from MySpace, to Facebook, to Instagram continued to explode and revolutionize online marketing into what it is today.

She loves watching cake decorating videos on TikTok and 90’s music.