18.4%
Total Event Count
Increase from the previous period
20.7%
User Engagement
Increase from the previous period
20%
Conversions
Increase from the previous period
case study - Southwest and Midwest Design & Construction
How Get Social YEG Supercharged Organic Traffic & Conversions for a Leading Design-Build Company in Alberta
In a competitive construction market like Alberta, every bit of online visibility counts. Dive into this case study where we unveil the magic behind the curtain – how Get Social YEG partnered with a top-tier design-build company, harnessing the power of organic search to achieve exponential growth in just two years.
Our client, Southwest and Midwest Design & Construction, is not just another construction firm in Alberta. With a legacy spanning over 40 years, they’ve cemented their prowess in the design-build space, serving a vast spectrum from commercial projects to agricultural endeavours. As their reputation has grown in Alberta and the Northwest Territories, their digital needs also evolved.
The Challenge
In a crowded space with over 35,000 construction entities, standing out on Google isn’t just about aiming for generic keywords. It’s about understanding the nuanced search behaviours of a very specialized target audience – be it architects, engineers, or property managers.
The Problem
While our client’s mastery lies in construction, they realized that mastering the intricate world of digital marketing wasn’t feasible with a small in-house team. To truly shine online, they needed not just a team, but an arsenal of tools, strategies, and experience.
The Solution
Enter Get Social YEG. Our client entrusted us with their ambition – to skyrocket website conversions, reign supreme in local Google searches, and drive organic visitors to their site. We responded with an all-encompassing marketing strategy, deploying sharp SEO tactics, well-calibrated Google ads, and compelling social media campaigns.
The Impact
In roughly 2.5 years, Southwest Design and Construction has undergone significant advancements in its digital marketing strategies. From mid-2022 to late 2023, we have seen progress made in different channels.
Google Analytics 4 - All Channels User Acquisition
The platform saw a substantial volume of visitors through various channels:
Organic Search Increased
0
%
Direct Traffic increased
0
%
Referral Traffic Increased
0
%
Paid Search increased
0
%
IG & FB Organic Social Traffic
0
%
These statistics depict SWMW’s multi-pronged approach to digital marketing, leveraging both organic and paid strategies.
Google Analytics 4
event counts depict Events Overview User engagement, a method of capturing actions taken on the website:
SEO Rankings
SWMW’s SEO strategy is concentrated around geographical terms related to Alberta and construction services.
Google: 28.6% | Old: 3.5 vs New: 2.5
Bing: 41.7% | Old: 12 vs New: 7
Yahoo:42.9% | Old: 14 vs New: 8
Social Media Overview
Our social media platforms have seen a considerable growth:
A custom design reflects your unique brand, unlike generic templates.
Tailor every element of your site to suit your audience’s needs.
Optimized layouts and coding for higher search engine rankings.
Google Ads - Campaigns
Google Ads campaigns
0
%
Average CPC (Cost Per Click)
Conversion Rate
0
%
Conversions
0
%
Growth Rate
%
Impressions
0
%
In Conclusion
Southwest Design and Construction has made substantial strides in their digital marketing efforts over the 2.5 year period. There’s a balanced focus on organic search, paid campaigns, and social media engagement.
With a blend of trust from our client and the dedicated expertise of Get Social YEG, the results were nothing short of construction magic – with foundations laid for even more milestones ahead.
Connect with Get Social YEG!
Do you want your business to have a similar success story? As Edmonton’s SEO specialists, we’re here for businesses of all sizes. Let’s pave your digital success path. Reach out today!
