Get Social YEG is a Digital Marketing company in Edmonton, Alberta, specializing in strategic digital marketing solutions. We help businesses get more customers from their websites using social media marketing, SEO and online ads.
Digital marketing promotes products and services on search engines, social media platforms and more. It includes search engine optimization (SEO), social media marketing, email marketing, display advertising, website development, conversion rate optimization, analytics, and more.
Digital marketing helps businesses by providing them with an effective means of reaching potential customers. This allows companies to reach new audiences without investing large amounts of money into traditional marketing methods.
Our full service digital marketing services include everything from search engine optimization (SEO), branding marketing to social media management. We also offer web design and development, email marketing, and more.
Before you start to see any real returns from your digital marketing plan, give it around six to twelve months. If you are not optimizing your site (including backlinks, content, and user experience), uploading frequently, or producing high-quality content, it can take longer.
Digital marketing is everywhere these days – even your grandma’s scrolling through feeds! Chances are, your ideal customers are online right now, searching for exactly what you’re offering.
The trick? Teaming up with an agency that not only reaches your audience but also delivers so much value they’d never think of going anywhere else.
You need a team that feels like an extension of your own company.
We’re a bunch of digital marketing enthusiasts, here to help your business shine online.
Our knack for crafting strategies that really work, combined with our genuine excitement for all things digital, makes us stand out.
Unfortunately, it’s easy to make a website that appears to be a credible company. They can appear professional to the untrained eye, which is why it’s essential to ask about your agencies qualifications and experience running campaigns for clients. While they may be able to market themselves, are they able to sell someone else’s service or product?
Have they worked with a business like yours in the past?
Do they have positive results or case studies to back their work?
Key takeaway – First, look at qualifications & experience. Talk to their past clients and find out the results they have received.
Do they have examples of success in your industry or a similar one? Ask if they can send you a case study or report showing the results they have gotten for a past client.
With so many digital marketing companies in the Edmonton area, it won’t help if the company you’re considering specializes in a niche that has nothing to do with your business or they have no experience in your market.
Our goal is to provide valuable information to your client, so your client is more likely to move forward with confidence in working with you.
Key takeaway – An agency that understands marketing for your industry will save you a lot of time and money because you don’t have to teach them about your industry from scratch.
To know if your marketing is working, you need to understand the KPIs (key performance indicators), and analytics they will use to verify how things are going. Ask to see an example report and determine if it provides the information you will need.
So what is important to track?
With clearly defined goals, you can better understand what data is essential and what’s fluff. (For most of our clients we want to see the traffic to the website, the number of forms and calls received, as well as engagement on social media etc.)
Key takeaway: Make sure you’re familiar with the metrics and make sure they’re in line with your goals.
Digital marketing can work for most businesses; however, creating a solid plan that will accomplish your goals is number one. There is no one perfect way to get results with online marketing, and if a strategy doesn’t build up your website and business long-term, don’t waste your hard-earned cash on it. Choosing an agency with a proven track record to help build your online presence.
Key takeaway – Only use a company that can explain what they’re doing and avoid any agencies whose methods are questionable.
The Ultimate Guide to Digital Marketing in Edmonton:
Whether you’re a small business owner or a marketing professional, this article is your key to boosting your online presence and elevating your brand. In today’s digital age, having a strong online presence is no longer an option—it’s necessary. With so many internet users in Edmonton, it’s crucial to cut through the noise and stand out. That’s where digital marketing comes in.
Let’s go through the essential strategies and tactics to help you navigate the digital landscape and capture the attention of your target audience. We’ll cover everything from search engine optimization (SEO) and social media marketing to email campaigns and content creation.
You’ll learn how to optimize your website for search engines, engage with your audience on social media, drive traffic through targeted advertising, and convert visitors into loyal customers.
Don’t let your online presence fall behind. Join us on this journey and unlock the full potential of digital marketing in Edmonton. Let’s get started!
In today’s digital world, having a strong online presence is crucial for businesses in Edmonton. With most consumers turning to the internet to research products and services, meeting them where they are is essential.
Here are a few reasons why digital marketing is important for businesses in Edmonton:
Before diving into specific digital marketing strategies, it’s important to understand the digital marketing landscape in Edmonton.
Here are a few key insights to help you navigate the local market:
Local search behaviour: Edmontonians often search for local businesses and services online. Optimizing your website for local search, such as using location-specific keywords and creating Google My Business listings, can help you capture these potential customers.
Mobile usage: Mobile devices significantly influence Edmontonians’ online activities. Ensuring your website is mobile-friendly and optimizing your digital marketing efforts for mobile users is essential for reaching and engaging with your audience.
Social media usage: Edmontonians are active on social media platforms, making social media marketing an effective way to connect with your target audience. Platforms like Facebook, Instagram, and Twitter offer opportunities for businesses to engage, advertise, and build brand awareness.
Key digital marketing strategies for businesses in Edmonton
Now that you understand the digital marketing landscape in Edmonton let’s explore some key strategies to boost your online presence and drive business growth.
Search engine optimization (SEO) is improving your website’s visibility in search engine results. By optimizing your website for relevant keywords and improving its overall performance, you can rank higher in search results and attract more organic traffic.
Here are some SEO strategies for businesses in Edmonton:
Keyword research: Identify the keywords your target audience is searching for. Use tools like Google Keyword Planner to find relevant keywords with high search volume and low competition.
On-page optimization: Optimize your website’s meta tags, headers, and content to include target keywords. Ensure your website is user-friendly, loads quickly, and is mobile-responsive.
Local SEO: If you have a physical location in Edmonton, optimize your website for local search. Include your address, phone number, and business hours on your website, and create a Google My Business listing.
Pay-per-click (PPC) advertising allows businesses to drive targeted traffic to their website by bidding on keywords and displaying ads in search engine results or on other websites. Here’s how you can leverage PPC advertising in Edmonton:
Google Ads: Create targeted ads on Google to appear in search results when users search for relevant keywords. Set a budget, choose your target audience, and monitor the performance of your ads.
Display advertising: Display ads on websites relevant to your target audience in Edmonton. Use eye-catching visuals, compelling copy, and a strong call to action to encourage clicks and conversions.
Remarketing: Retarget users who have previously visited your website or interacted with your brand. Show them personalized ads to bring them back and encourage conversions.
Social media marketing effectively engages with your audience, builds brand awareness, and drives traffic to your website. Here’s how you can leverage social media for your business in Edmonton:
Content marketing involves creating and distributing valuable content to attract and engage your target audience. Here are some content marketing strategies to implement in your Edmonton business:
Blogging: Start a blog on your website and publish informative and engaging articles regularly. Use relevant keywords, optimize your content for SEO, and share your blog posts on social media to drive traffic.
Video marketing: Create and share videos that showcase your products, provide helpful tips, or share behind-the-scenes insights. Videos are highly engaging and can help you build a stronger connection with your audience.
Guest blogging: Contribute guest posts to other relevant blogs in Edmonton. This allows you to reach a new audience, establish your authority in your industry, and build backlinks to your website.
Email marketing is a powerful tool for nurturing leads, building customer relationships, and driving conversions. Here’s how you can leverage email marketing for your Edmonton business:
To ensure the success of your digital marketing efforts in Edmonton, it’s important to measure and analyze your performance. This allows you to identify what’s working what’s not and make data-driven decisions. Here are some key metrics to track:
In the highly competitive digital landscape, having a website that ranks well on search engines is crucial for success. Search engine optimization (SEO) is optimizing your website to improve its visibility on search engine results pages (SERPs). In Edmonton, where businesses are vying for the attention of local customers, it’s even more important to implement effective SEO strategies.
While SEO is a great long-term strategy, it can take time to see results. Pay-per-click (PPC) advertising is the way to go if you want immediate visibility and traffic. PPC advertising allows you to bid on keywords and display your ads on search engine results pages or other relevant websites. In Edmonton, where competition is fierce, PPC advertising can give you a competitive edge.
Social media has become an integral part of our daily lives and a powerful marketing tool. With active social media users in Edmonton, harnessing the power of social media marketing is essential for businesses of all sizes.
To effectively leverage social media, it’s important to identify the platforms that your target audience is using. Facebook and Instagram are popular, but platforms like LinkedIn, Pinterest, or TikTok may also be worth exploring, depending on your industry. By understanding where your audience spends their time, you can focus your efforts on the right platforms and maximize your reach.
Creating engaging and shareable content is key to a successful social media strategy. Your content should resonate with your target audience and align with your brand, whether it’s informative blog posts, eye-catching visuals, or entertaining videos. Experimenting with different content formats and tracking engagement metrics is important to see what works best for your audience.
Engagement is a two-way street, so engaging with your audience on social media is important. Responding to comments, answering questions, and participating in relevant conversations will help you build a loyal community of followers. Social media is also a great platform for running contests, promotions, and giveaways to incentivize engagement and attract new followers.
In addition to organic content, social media advertising can help you reach a wider audience and drive targeted traffic to your website. Platforms like Facebook Ads offer robust targeting options, allowing you to reach users based on demographics, interests, and behaviours. By carefully defining your target audience and crafting compelling ad campaigns, you can increase brand awareness and generate leads through social media.
Email marketing for Edmonton businesses
Content marketing is about creating and distributing valuable, relevant, consistent content to attract and retain a clearly defined audience. In Edmonton, where businesses compete for local customers’ attention, effective content marketing strategies can help you stand out from the crowd and establish yourself as a trusted authority in your industry.
One of the first steps in content marketing is defining your target audience and understanding their needs and pain points. By conducting market research and creating buyer personas, you can tailor your content to address their specific challenges and provide solutions. This will help you attract the right audience and build trust and credibility.
Creating high-quality and engaging content is key to a successful content marketing strategy. Whether blog posts, videos, podcasts, or infographics, your content should be informative, entertaining, and shareable. Experimenting with different formats and topics is important to see what resonates with your audience.
In addition to creating content, it’s crucial to promote it effectively. Sharing your content on social media, optimizing it for search engines, and reaching out to influencers and industry publications can help you increase its visibility and reach a wider audience. Building relationships with other content creators and collaborating on projects can also help you expand your reach and attract new followers.
Measuring the success of your content marketing efforts is essential for continuous improvement. By tracking key metrics like website traffic, engagement, and conversions, you can identify what’s working and what’s not. This data will help refine your strategy, create more targeted content, and drive better results.
Email marketing is one of the most effective digital marketing strategies for building relationships with your audience and driving conversions. In Edmonton, where businesses compete for local customers’ attention, a well-executed email marketing campaign can help you stay top of mind and drive repeat business.
Building a high-quality email list is the first step in email marketing. It’s important to obtain permission from your subscribers and ensure that your list comprises engaged and interested individuals. Offering valuable incentives like exclusive content or discounts can help attract new subscribers and keep them engaged.
Measuring the success of your email campaigns is crucial for optimizing your strategy. Key metrics like open rates, click-through rates, and conversions will help you understand how your emails are performing and identify areas for improvement. A/B testing different subject lines, content variations, and calls to action can also help you optimize your campaigns and drive better results.
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We’ll provide you with the information you need and answer any questions you may have about S.E.O. and Social Media marketing for your small business. Our goal is to give you the best most reliable advice and provide the best SEO services in Edmonton.
1. Book Your Free 30-minute Consultation. Appointments are available on Tuesday & Thursday 10 AM to 4 PM MST. Book a call now>
2. Call Us at (587) 855-4934
2. Hours Of Operation: We are open Monday – Friday 9 – 4 and are closed on weekends & all holidays. If you need assistance, please use send us a note.
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Nicole has a natural talent for translating complex data into innovative and highly effective marketing solutions.
Nicole understands the struggle small business owners face when approaching the next level in their business. As a search engine marketing specialist with a background in analytics and economics, she helps business owners connect their marketing efforts with their financial goals. She’s only satisfied when she’s significantly improved ROI for a client, and even then, she’s not willing to stop pushing forward to achieve bigger and better results.
She’s spent the past decade enhancing her analytical skills so she can put them to work for businesses. She holds a Bachelor of Science with Honours in Economics and a Master of Arts in Economics and Finance specializing in data analytics. She is also Google certified, Bing certified, and Yahoo certified and continues to pursue education in technology and marketing.
If you can’t find Nicole frowning into her computer screen as she works out a tricky problem, you’re likely to find her relaxing or working in her garden, out to dinner with her husband to try something new, or working on her deadlifts. If you’d like to learn more about Nicole or dive deeper into digital marketing, she’d be happy to sit down for a coffee and do business together.
I am a web developer with over eight years of experience in the industry. I specialize in WordPress site development, honing my skills in creating dynamic, user-friendly websites that cater to a wide range of clients and needs. Though my primary focus is on WordPress theme development, I also love doing design work, bringing a unique blend of technical proficiency and creativity to every project.
Outside of my professional life, I am a dedicated family man with two daughters. I enjoy travelling with them, exploring new places, and creating memories together. In my free time, I indulge in carpentry-related activities, finding joy and relaxation in working with and crafting beautiful, functional pieces.
Hi! I’m Hayden, Get Social YEG’s Social Media Manager. My role on the team is to assist in the development of your social media strategy and to come up with creative ideas that connect with your audience. I have always loved to create, with my hobbies fluctuating between traditional and digital art throughout my entire life.
I am a huge cat lover and have 3 of my own. All of them happen to be black cats, but I swear I’m not a witch!
In my spare time you can find me playing The Sims or Mario Kart. Right now, I’m Toad but honestly, I could be anybody.
Hello! I’m Dan Michael, the video editor at Get Social YEG and a lifelong artist. I’ve been hooked on art since I was a kid, collecting Marvel and DC comics and spending hours drawing. Being an introvert, art was my escape, which eventually led me to graphic design and video editing. One of my proudest achievements is illustrating three short storybooks now used as learning materials in public schools in the Philippines!
I have two awesome kids, Liam and Saoirse, and one amazing wife. We all live in Lanao del Norte.
In my spare time, I love diving into MMORPGs or going head-to-head in 1 vs 1 games with my kids.
Hello! My name is Anna. I am Get Social YEG’s Graphic Designer. Basically, I create/edit images or videos.
I have a Communications Management degree, but I fell in love with Graphic Design, and now I made a career out of it.
I am an ENFJ, but I am more of a stay-at-home extrovert. In my spare time, I either play video games or draw illustrations.
Doing designs can burn you out since you can’t be creative every day, but Gatorade, a little chocolate, and good R & B music always help get my tasks done
Joevel has been working for Get Social YEG as an SEO VA, Most of his duties involve keyword research, website audit, link building, and on-page optimization.
When Joevel was still in college at Systems Technology Institute in the Philippines, he was interested in two things: computer electronics and surfing on the web. When he learned about the field of Search Engine Optimization, he knew this is where his professional future would take him.
In his spare time, Joevel enjoys riding his motorcycle and enjoying the scenery of the countryside with his buddies. He lives in Cagayan de Oro City with his wife and kids and his dog named Olie.
Chelsea started her career in the web design industry in 2007 as an online content specialist, watching and taking notes as social media platforms from MySpace, to Facebook, to Instagram continued to explode and revolutionize online marketing into what it is today.
She loves watching cake decorating videos on TikTok and 90’s music.
