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How Does SEO Help Me Get More Business?

How Does SEO Help Me Get More Business

Search Engine Optimization, or SEO for short, is one of the most important tools in any business’s digital marketing arsenal. But what is it, and how can it help you get more business? In this blog post, we’ll explore the basics of SEO and share some real-life examples of how it can help your business thrive.

First, let’s start with the basics. SEO is optimizing your website and online presence so that search engines like Google can easily find, understand, and rank your content. The better your SEO, the higher your website will rank on search engine results pages (SERPs). And the higher you rank, the more likely potential customers are to find you when they search for keywords related to your business.

But how does this translate into more business? Let’s take a look at a few examples:

How SEO helped a bakery

Mary owns a small bakery in the heart of the city. She’s been in business for a few years and has a loyal customer base, but she’s struggling to attract new customers. She decides to invest in SEO to improve her online presence and attract more customers through search engines.

How does SEO work? SEO Search

After optimizing her website for keywords related to baked goods and local search terms, Mary’s Bakery appears on the first page of Google search results for queries like “best cupcakes in [city name].” As a result, she starts to see an increase in website traffic and new customers who found her through

searches. With the help of SEO, Mary’s Bakery is able to reach a wider audience and grow her business.

How does SEO work?

At its core, SEO is all about making it easy for search engines to find and understand your website’s content. The better your website’s SEO, the more likely it is to rank higher on search engine results pages (SERPs).

There are a number of different factors that search engines use to determine a website’s ranking on SERPs. These include:

Keywords

Search engines look for keywords in your website’s content to determine what your site is about. Including relevant keywords in your content can improve your chances of ranking higher for those keywords on search engine results pages.

Content quality

Search engines favour websites with high-quality, informative content that provides value to users. You can improve your website’s SEO by creating high-quality content that answers common questions or solves problems for your target audience.

Site structure

Search engines look at the structure of your website to determine how easy it is to navigate and understand. A well-structured website with clear headings and a logical hierarchy can improve your website’s SEO.

Backlinks

Search engines also consider the number and quality of backlinks pointing to your website. Backlinks from reputable, high-quality websites can improve your website’s authority and credibility, which can, in turn, improve your SEO.

Mobile-friendliness

With more and more people using mobile devices to search the web, search engines place a high value on mobile-friendly websites. By ensuring that your website is optimized for mobile devices, you can improve your SEO and reach more potential customers.

SEO is an ongoing process, and it’s important to stay up-to-date with best practices and algorithm updates to ensure that your website continues to rank well on search engine results pages. By understanding how SEO works and focusing on the key factors that influence search engine rankings, you can improve your website’s SEO and attract more customers to your business.

Here’s another example of how SEO helps plumbing companies

how SEO helps plumbing companies Search on phone

John owns a plumbing company that serves customers in a few different cities. He’s been in business for a long time, but he’s struggling to compete with larger plumbing companies with bigger marketing budgets. He decides to invest in SEO to improve his website’s visibility and attract more customers from search engines.

After optimizing his website for local search terms and creating content that answers common plumbing questions, John’s company started to rank higher on search engine results pages for keywords related to plumbing services in his target cities. As a result, he starts to attract more customers who are searching for plumbing services online. With the help of SEO, John’s company is able to compete with larger companies and attract new business.

What does SEO service cost?

The cost of SEO services can vary widely depending on a number of factors, including the size and complexity of your website, the level of competition in your industry, and the specific services you require. Some SEO agencies may charge a flat fee for their services, while others may charge an hourly rate or a percentage of your ad spend.

It’s important to remember that SEO is an investment, and the cost of SEO services should be viewed in terms of the potential return on investment (ROI) that they can provide. By improving your website’s visibility and attracting more customers through search engines, SEO services can help your business grow and achieve its goals.

When considering the cost of SEO services, it’s important to choose a reputable agency with a proven track record of success. Don’t be swayed by cheap or low-quality SEO services that promise quick results – these are often ineffective and can even harm your website’s SEO in the long run.

Ultimately, the cost of SEO services will depend on your unique business needs and goals. By working with a trusted SEO agency and investing in high-quality SEO services, you can improve your website’s SEO, attract more customers, and grow your business.

How SEO Helps Online Retailers

Sarah owns an online store that sells handmade jewelry. She’s been in business for a few years and has a strong social media presence, but she’s struggling to attract customers from search engines. She decides to invest in SEO to improve her website’s visibility and attract more customers through search.

How SEO Helps Online Retailers

After optimizing her website for keywords related to handmade jewelry and creating content that showcases her products, Sarah’s website starts to appear on the first page of Google search results for queries like “unique handmade jewelry.” As a result, she starts to attract more customers who are searching for handmade jewelry online. With the help of SEO, Sarah’s online store is able to reach a wider audience and grow her business.

In all of these stories, the common thread is the power of SEO to attract new customers and grow a business. By investing in SEO, businesses can improve their online visibility, reach new audiences, and compete with larger companies in their industry. Whether you’re a small bakery, a plumbing company, or an online retailer, SEO can help you get more business and achieve your goals.

SEO is a vital component of any business’s digital marketing strategy. Optimizing your website for search engines can attract more customers, improve your online visibility, and grow your business. So don’t wait – start investing in SEO today and see the results for yourself!

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Are you ready to grow your business using digital marketing? We’re here to help!

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Nicole

Ad Specialist

Nicole has a natural talent for translating complex data into innovative and highly effective marketing solutions.

Nicole understands the struggle small business owners face when approaching the next level in their business. As a search engine marketing specialist with a background in analytics and economics, she helps business owners connect their marketing efforts with their financial goals. She’s only satisfied when she’s significantly improved ROI for a client, and even then, she’s not willing to stop pushing forward to achieve bigger and better results.

She’s spent the past decade enhancing her analytical skills so she can put them to work for businesses. She holds a Bachelor of Science with Honours in Economics and a Master of Arts in Economics and Finance specializing in data analytics. She is also Google certified, Bing certified, and Yahoo certified and continues to pursue education in technology and marketing.

If you can’t find Nicole frowning into her computer screen as she works out a tricky problem, you’re likely to find her relaxing or working in her garden, out to dinner with her husband to try something new, or working on her deadlifts. If you’d like to learn more about Nicole or dive deeper into digital marketing, she’d be happy to sit down for a coffee and do business together.

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Adam

Web Developer

I am a web developer with over eight years of experience in the industry. I specialize in WordPress site development, honing my skills in creating dynamic, user-friendly websites that cater to a wide range of clients and needs. Though my primary focus is on WordPress theme development, I also love doing design work, bringing a unique blend of technical proficiency and creativity to every project.

Outside of my professional life, I am a dedicated family man with two daughters. I enjoy travelling with them, exploring new places, and creating memories together. In my free time, I indulge in carpentry-related activities, finding joy and relaxation in working with and crafting beautiful, functional pieces.

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Hayden

Social Media Manager

Hi! I’m Hayden, Get Social YEG’s Social Media Manager. My role on the team is to assist in the development of your social media strategy and to come up with creative ideas that connect with your audience. I have always loved to create, with my hobbies fluctuating between traditional and digital art throughout my entire life.

I am a huge cat lover and have 3 of my own. All of them happen to be black cats, but I swear I’m not a witch!

In my spare time you can find me playing The Sims or Mario Kart. Right now, I’m Toad but honestly, I could be anybody.

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Dan

Multimedia Designer

Hello! I’m Dan Michael, the video editor at Get Social YEG and a lifelong artist. I’ve been hooked on art since I was a kid, collecting Marvel and DC comics and spending hours drawing. Being an introvert, art was my escape, which eventually led me to graphic design and video editing. One of my proudest achievements is illustrating three short storybooks now used as learning materials in public schools in the Philippines!

I have two awesome kids, Liam and Saoirse, and one amazing wife. We all live in Lanao del Norte.

In my spare time, I love diving into MMORPGs or going head-to-head in 1 vs 1 games with my kids.

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Anna

Senior Graphic Designer

Hello! My name is Anna. I am Get Social YEG’s Graphic Designer. Basically, I create/edit images or videos.
I have a Communications Management degree, but I fell in love with Graphic Design, and now I made a career out of it.

I am an ENFJ, but I am more of a stay-at-home extrovert. In my spare time, I either play video games or draw illustrations.

Doing designs can burn you out since you can’t be creative every day, but Gatorade, a little chocolate, and good R & B music always help get my tasks done

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Nathalia

Project Coordinator
Nathalia is the Project Coordinator of GetSocial YEG. She helps organize and communicate the specific details of the project to team members and carries out daily tasks to keep the project on track. As a graduate of Retail Management at BUCH in KL, Malaysia, she was exposed to many businesses and that helped her sharpen her skills and develop her own work ethic. She have 8 dogs and 2 cats! She likes to spend her weekends at the beach and lately, she’s into attending leadership trainings online.
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Joevel

SEO Specialist

Joevel has been working for Get Social YEG as an SEO VA, Most of his duties involve keyword research, website audit, link building, and on-page optimization.

When Joevel was still in college at Systems Technology Institute in the Philippines, he was interested in two things: computer electronics and surfing on the web. When he learned about the field of Search Engine Optimization, he knew this is where his professional future would take him.

In his spare time, Joevel enjoys riding his motorcycle and enjoying the scenery of the countryside with his buddies. He lives in Cagayan de Oro City with his wife and kids and his dog named Olie.

Chelsea Lagos

Chelsea

Chief Executive Officer

Chelsea started her career in the web design industry in 2007 as an online content specialist, watching and taking notes as social media platforms from MySpace, to Facebook, to Instagram continued to explode and revolutionize online marketing into what it is today.

She loves watching cake decorating videos on TikTok and 90’s music.