5 Things Every Business Owner Needs To Consider.
We want to make this your most profitable year yet. The first in the series is all about your website!
I hope you find them helpful! If you have any questions, please send me an email or a text. I’m always happy to help!
1. Pictures with a purpose
A Successful website is made of more than great copy. Spending endless hours labouring over each word of text, only to accompany that text with bland stock photos seems like a waste. The web can be a fun and visual platform, so when chosen correctly, images can be a powerful way to make an immediate emotional connection with your audience.
2. Video
They say a picture is worth 1,000 words, then what’s the value of a video?
Researchers have found that 60% of visitors to a website will watch a video if one is available before reading a single word of text. A video can deliver one of the easiest and most effective ways to engage a visitor and give you the opportunity to make an emotional connection with your viewer.
3. Ways to convert
Effective call-to-action should seamless and simple. Strong headlines and beautiful images are a great start. By adding graphics like arrows, circles, pull quotes or boxes, are also great ways to further highlight content or direct your users’ focus where you want it.
4. Mobile-friendly
IIt still amazes me when I come to a site that is still not optimized for performance on mobile devices. Mobile traffic is responsible for more than 50% of internet traffic.
Chances are, the majority of your audience is visiting your site via a mobile device. Google has also made it clear that it prioritizes mobile-friendly websites in search results. And when Google talks, we listen.
5. Security
Have you noticed that some sites have HTTP and others are HTTPS? The ‘S’ doesn’t stand for safety, but it should. HTTPS sites feature the SSL, or Secure Sockets Layer, which is added security that encrypts information. The ‘S’ is what protects your site’s users from a hacker who tries to steal their private information, like a credit card number or password.
Google aims to provide its users with the best possible experience, and favours sites in search results that feature added security so that any information exchanged by their users is secure.
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