Social media is a powerful tool for your business, but how do you know if it's really working? It's all about tracking your return on investment (ROI). The key is to set specific, measurable goals for your social media campaigns. For example, if you want to increase website traffic, set a goal for how much you want to increase it by and track your progress. You can also track conversions, such as sales or email sign-ups, to see how many people are taking action as a result of your social media efforts. By regularly monitoring your ROI, you can adjust your strategy and make sure you're getting the most bang for your buck.