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Spring Cleaning Your Website: Optimization Tips for 2025

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Website optimization tips

Time to Refresh: Why Website Optimization Matters

Just like your home, your website needs a spring cleaning to stay fresh, fast, and fully optimized. A well-maintained site helps you rank higher on search engines, attract more visitors, and convert them into customers.

If your site is slow, outdated, or lacking SEO, you could be missing out on valuable leads. Here’s how to spring clean your website and boost your SEO services in Edmonton!

1. Improve Website Speed & Performance

  • Check Your Site Speed: Use Google PageSpeed Insights to see how fast your site loads.
  • Optimize Images: Large image files slow down your site—compress them with tools like TinyPNG.
  • Fix Broken Links: Broken links frustrate visitors and hurt SEO. Use a link checker to find and fix them.
  • Enable Caching: Caching stores website data so it loads faster when visitors return.

Pro Tip: A fast website keeps visitors engaged and improves your rankings on Google!

2. Refresh & Optimize Your Content

Google loves fresh content! Make sure your site has updated, relevant information.

  • Update Old Blog Posts: Add new insights, statistics, or keywords to improve rankings.
  • Revise Service Pages: Ensure all service details are accurate and optimized for local SEO services.
  • Use the Right Keywords: Optimize pages with SEO services Edmonton to attract local customers.

Want expert SEO content? Check out our content optimization services.

3. Optimize for Local SEO

If you want to attract Edmonton customers, local SEO is key!

  • Claim & Update Your Google Business Profile: Ensure your contact info, hours, and services are accurate.
  • Get More Reviews: Ask happy customers to leave Google reviews—they help with rankings!
  • Use Local Keywords: Add location-based phrases like Edmonton SEO company to your content.

Need help ranking locally? Our local SEO services can get you on the map!

4. Check Your Website’s Mobile Friendliness

More than 60% of web traffic comes from mobile devices—is your site mobile-friendly?

  • Use Google’s Mobile-Friendly Test: See if your site passes the test.
  • Improve Readability: Use clear fonts and easy navigation for mobile users.
  • Speed Up Mobile Pages: Optimize images and remove unnecessary pop-ups.

Not sure if your site is mobile-friendly? Our Edmonton SEO services can help!

5. Strengthen Your Site’s Security & Updates

A secure website keeps your business and visitors safe.

  • Update Plugins & Software: Outdated plugins can slow your site and pose security risks.
  • Install SSL Certification: Google favors HTTPS sites, and it builds trust with customers.
  • Back Up Your Website: Always have a backup in case of data loss or cyber threats.

Need website maintenance? Contact us for SEO and site optimization services.

Spring Clean Your Website & Boost Your SEO!

A well-optimized website runs faster, ranks higher, and converts better. By refreshing your site’s speed, content, and SEO strategy, you’ll attract more customers and stay ahead in 2025.

Need expert SEO services in Edmonton? Our team at Get Social YEG is here to help!

Let’s optimize your website today! Contact us for a free SEO audit and see where your site stands.

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Nicole

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Nicole has a natural talent for translating complex data into innovative and highly effective marketing solutions.

Nicole understands the struggle small business owners face when approaching the next level in their business. As a search engine marketing specialist with a background in analytics and economics, she helps business owners connect their marketing efforts with their financial goals. She’s only satisfied when she’s significantly improved ROI for a client, and even then, she’s not willing to stop pushing forward to achieve bigger and better results.

She’s spent the past decade enhancing her analytical skills so she can put them to work for businesses. She holds a Bachelor of Science with Honours in Economics and a Master of Arts in Economics and Finance specializing in data analytics. She is also Google certified, Bing certified, and Yahoo certified and continues to pursue education in technology and marketing.

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I am a web developer with over eight years of experience in the industry. I specialize in WordPress site development, honing my skills in creating dynamic, user-friendly websites that cater to a wide range of clients and needs. Though my primary focus is on WordPress theme development, I also love doing design work, bringing a unique blend of technical proficiency and creativity to every project.

Outside of my professional life, I am a dedicated family man with two daughters. I enjoy travelling with them, exploring new places, and creating memories together. In my free time, I indulge in carpentry-related activities, finding joy and relaxation in working with and crafting beautiful, functional pieces.

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Hi! I’m Hayden, Get Social YEG’s Social Media Manager. My role on the team is to assist in the development of your social media strategy and to come up with creative ideas that connect with your audience. I have always loved to create, with my hobbies fluctuating between traditional and digital art throughout my entire life.

I am a huge cat lover and have 3 of my own. All of them happen to be black cats, but I swear I’m not a witch!

In my spare time you can find me playing The Sims or Mario Kart. Right now, I’m Toad but honestly, I could be anybody.

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Hello! I’m Dan Michael, the video editor at Get Social YEG and a lifelong artist. I’ve been hooked on art since I was a kid, collecting Marvel and DC comics and spending hours drawing. Being an introvert, art was my escape, which eventually led me to graphic design and video editing. One of my proudest achievements is illustrating three short storybooks now used as learning materials in public schools in the Philippines!

I have two awesome kids, Liam and Saoirse, and one amazing wife. We all live in Lanao del Norte.

In my spare time, I love diving into MMORPGs or going head-to-head in 1 vs 1 games with my kids.

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Senior Graphic Designer

Hello! My name is Anna. I am Get Social YEG’s Graphic Designer. Basically, I create/edit images or videos.
I have a Communications Management degree, but I fell in love with Graphic Design, and now I made a career out of it.

I am an ENFJ, but I am more of a stay-at-home extrovert. In my spare time, I either play video games or draw illustrations.

Doing designs can burn you out since you can’t be creative every day, but Gatorade, a little chocolate, and good R & B music always help get my tasks done

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Nathalia is the Project Coordinator of GetSocial YEG. She helps organize and communicate the specific details of the project to team members and carries out daily tasks to keep the project on track. As a graduate of Retail Management at BUCH in KL, Malaysia, she was exposed to many businesses and that helped her sharpen her skills and develop her own work ethic. She have 8 dogs and 2 cats! She likes to spend her weekends at the beach and lately, she’s into attending leadership trainings online.
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Joevel has been working for Get Social YEG as an SEO VA, Most of his duties involve keyword research, website audit, link building, and on-page optimization.

When Joevel was still in college at Systems Technology Institute in the Philippines, he was interested in two things: computer electronics and surfing on the web. When he learned about the field of Search Engine Optimization, he knew this is where his professional future would take him.

In his spare time, Joevel enjoys riding his motorcycle and enjoying the scenery of the countryside with his buddies. He lives in Cagayan de Oro City with his wife and kids and his dog named Olie.

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