For years we have all heard about the elusive Instagram algorithm and ways to hack the system. Instagram has finally revealed what we’ve been waiting for.
Myth #1: Business accounts are penalized while Personal and Creator’s accounts get more reach.
Busted: All Account Are Treated Equal.
If you’ve been thinking about switching to a business profile but are worried it would affect your engagement, don’t be!
Instagram recently shared that the algorithm treats all account types equally.
It’s all about the user’s individual behaviour. If they engage with you regularly, you will rank higher on their IG feed.
Myth #2: Instagram doesn’t count comments that are less than 3 words long.
Busted! Instagram has confirmed All Comment Lengths Count as Engagement.
Yes – even if they only contain an emoji or two.
In fact, the Instagram algorithm considers comments as an important engagement indicator.
That’s why it’s so important to respond to comments and keep conversations active.
Bonus points- your users love to know you’re listening!
Myth #3: Video is given priority over photos.
Busted! Instagram confirms the algorithm treats Photos and Videos Equally.
The Instagram algorithm shares more of what users engage with most – so if they engage with videos, they will be served more videos.
With that being said, videos do get 4xmore engagement on the G Explore page.
MYTH # 4: The engagement you get in the first 30 minutes after posting will determine how much reach your post will get.
BUSTED! Instagram has said posts are not prioritized based on if they get more engagement in the first 30 minutes.
The algorithm will push your content to your audience that regularly engages with your content.
Myth #5: Engagement Pods, bots and fake interactions grow your account
Busted: Fake Interactions Don’t Count
Instagram has invested a lot of time and money in their machine learning algorithm; any fake interactions (like bots or comment pods) will be identified and ranked as such.
Want a real Instagram growth “hack”? Start building authentic relationships with your followers.
