With a strong startup community and a population eager to support local businesses, there are tons of opportunities in Edmonton for small and big businesses to thrive.
There are great opportunities within Edmonton for entrepreneurs to capitalize on – what many of them forget about, however, is the importance of helping their fellow Edmontonians find their exciting new business ventures. That is why Edmonton SEO services are so important for businesses of any size!
What is SEO? Why is it Important?
SEO stands for Search Engine Optimization. Search Engine Optimization is the process of customizing your online assets, such as your website, using strategic keywords to increase your ranking on search engines.
When looking for services through a search engine, most people don’t go past the first page of results. Some of them don’t even go past the first five or so results on the page. That is why SEO is critical for any business, as it allows you to get in front of consumers looking for your services using a search engine by ranking you high within the results.
What Factors are Included in SEO?
There is a multitude of factors that search engines like Google and Bing consider when they analyze pages to decide how they search rank within their search engines. The most significant factors include keywords, readability, content quality, reputation, and the accessibility and usability of your website.
But what do all of these factors mean, and how are they implemented?
Keywords
Keywords play two important functions within SEO; they tell search engines about the content on your website’s page, and they are also the words and phrases that your target audience is typing into a search engine when they are trying to find the information they’re looking for, be it about a service, a product, or a specific question.
Keyword identification requires constant and ongoing research so that you can continue to adapt your website copy to answer the consumer’s questions and get their eyes on your services.
Keywords alone are not enough to land at the number 1 Google search results, you also need to make sure you have top quality content on your website.
Quality Content
The content on your website houses your keywords to help you get noticed by your target audience. If you just write for the sake of stuffing as many keywords into your copy as possible, you still won’t get noticed.
Google and other search engines alike analyze the quality of the content of your website. They scan it for readability, accessibility, and how well it answers the question that the person searching is asking. Pages need to be laid out in a way that makes the content easy to read, utilizing page aspects such as headings and subheadings properly while also potentially using a mixture of bullet points, lists, and mixed media such as images and video.
Understanding how to produce quality website content that answers the questions your customers are asking and uses the keywords they are searching for can be difficult, but doing so is key to search engines classifying your website to be reputable.
Reputation
Producing quality website content is great for keywords and Google search results, but it also makes your website more usable and reputable to your target audience, and other groups. By focusing on creating easily accessible and readable content that answers questions that are frequently asked within your niche business areas, such as how to clean certain pieces of furniture or the latest decor trends, you demonstrate your expertise around these subjects, which makes Google more likely to recommend you.
Creating quality content also means more people and bloggers are willing to link and share your content, which boosts your reputation and legitimacy in the eyes of search engines, getting you closer to that number 1 spot in Google, as long as your website is easy to use.
Usability
One of the easiest ways to optimize your website for search engines is by making sure that it is easy to navigate.
When people are searching for answers to questions or for specific products or services, search engines want to lead them to the answers or the products they are looking for on pages that are as easy as possible for them to access and receive the information. Having a website that makes quality content easy to find within the website helps your business rank over your competitor in Google.
Conclusion
Every business wants to be the first result of their target audience’s Google results. Higher rankings mean more eyes will come across your website and your content, building awareness for your brand and leading to a higher conversion rate.
Achieving that result is only possible with a comprehensive and strategic SEO strategy, which can be hard to implement on your own, especially as you work to manage every other aspect of your business.
That’s where we at Get Social YEG come in! Our team of skilled SEO experts has the knowledge you need to ensure that your business isn’t getting left behind on Google search results and is getting the attention it deserves while you focus on the aspects of your business that made you want to open it in the first place!
Skeptical? No problem! Sign up to get your free, no-obligation SEO report that includes our key observations from your website and areas that we are positive we can be of use in improving it! While you’re at it, why not take a look at our portfolio to see what other businesses are benefiting from our services?
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