When Get Social YEG started in 2017, many businesses were just getting into social media.
At the time, there were questionable “marketers” flocking to social media marketing – offering big promises while using techniques that put businesses at risk. (Purchased likes, comments, followers, we could go on and
As your marketing team, it’s up to us to not only help you reach your marketing and business goals; we are here to help protect your business online.
What questions should you ask when hiring a social media marketer?
It’s essential to ask the right questions when hiring a social media marketer.
1. What is your #1 goal when marketing a business on social media for a brand?
As a small business owner, you need to understand what your goal is with your online marketing. It should align with the team you choose – if your goal is conversions and their goal is audience reach, the two of you will not be on the same page. That’s why it’s important to communicate these right off the hop.
If you’re not sure which metrics matter we’ve shared an article that goes through each one.
2. What technology do you use for monitoring and posting on social media?
Do they use a posting scheduling tool? How do they track the growth of the account? What kind of creative tools do they use? Their phone or do they have other photography equipment?
3. What was your favourite (or least favourite) campaign & why?
Every experienced marketer has a favourite (and least favourite) campaign, and it’s important they can articulate why they liked or disliked a campaign. If there. were issues during the campaign did they learn from the experience?
4. Which brands do you admire on social media marketing?
This helps give you a sense of what they find interesting and engaging. Does it align with you and your business? If they seem excited about what they’re talking about, it’s probably a good sign.
5. How do you stay up to date about new trends in social media?
Social media and online marketing is constantly changing, it is important to continually stay engaged with what’s happening. This could be through online training, podcasts, following industry leaders, etc.
6. What are your top 3 Key Performance Indicators (KPI)?
As mentioned above, your business goals should be reflected in the monitored KPI.
7. Do you engage on our behalf?
Engagement is really important to a healthy and fruitful online community. You can’t just Post & Ghost! Make sure you understand how much time they will be spending on your account. The team at GSYEG is active on clients’ social media accounts, connecting with your ideal customer.
8. How do you decide which social platforms are right for businesses?
They should focus on your customer, where they believe your customer is. If they haven’t considered your audience it may be a pink flag.
9. What strategies have shown the best return?
This goes back to experience. If they can explain what works it means they understand how it works. You want to know where to invest your money so it’s important they can give you appropriate guidance.
10. What’s your process for collecting content?
Once you’re up and running it’s important you have a process for collecting content including images, videos and written copy. Something like Dropbox, Google Drive or Amazon are all great storage options. At GSYEG we use Google Drive to collect and organize our client’s content.
If you’re interested in learning more about our Edmonton social media marketing services please send us a message today!
